Expert Witness Network Blog

Here is an excerpt from an article written by one of our partners…Rosalie Hamilton of www.expertcommunications.com.

In response to one of our recent emails to Expert News readers, we received an email saying, “I thought experts are not supposed to advertise, even through websites.”
I think you might find our dialogue of interest. I have edited the communication for length and confidentiality.My emailed reply was:

XXX, I don’t know where such an idea could have come from. I’ve only heard it from a couple of defense attorneys who of course don’t want experts making themselves available for plaintiff lawyers as well as for defense (defense – including insurance – attorneys have no trouble finding experts; plaintiff attorneys have more difficulty, thus look for experts’ advertising, as well as in other ways). Doctors and lawyers advertise; churches advertise; and so does every other product and service we use — advertising is a fact of life.

What experts need to be aware of is that their advertising, including their website, and their written articles, spoken presentations, and all other expression and utterances are available for scrutiny and potential criticism, so all of it needs to be professional and even conservative. An example of this caution would be to state on your website your areas of expertise and the services you perform for attorneys and the Court but not to state that you can help one side win or make other promises that bring your objectivity into question.

I hope this is helpful to you.Rosalie

To read additional responses and the complete article, please go here.